After the peak of the pandemic, we decided to look take this idea to the market. The first step was to talk to potential users and get their feedback. This was a tricky product to kickoff because it has 2 user segments – the creator(who starts a campaign), the supporter(who donates to a campaign).
Research method: Interviews
Findings:
– Creators had little to no background knowledge of reward-based crowdfunding
– Supporters were skeptic if their money would be transparently remitted to the Creator
– Supporters were worried about the reliability of the platform to guarantee that the project was executed according to specification