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The topic of having your niche is probably as old as marketing but many individuals and businesses still find it difficult to recognize their target audience and develop products to meet their needs. So how do you craft a niche in a crowded space? How do you define a niche in an emerging market? How […]
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Ever wonder why dirt on the walk way irks your soul but others just hop past it? Or the sight of a child hawking on the streets chips away at your heart but some other grownup feels comfortable sending that child who’s supposed to be in school on an errand? Well, we don’t all see […]
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Over the past 2 weeks things have really been intensive in Nigeria to say the least. The young people in most parts of the country came together to peacefully protest against police brutality under the #EndSARS campaign, regardless of gender or tribe…for once the twitter streets were free of banter and everyone was focused on […]